Today, the leading trend of most industrial B2B manufacturers and distributors is to be able to adopt the best practices of the present e-commerce and digital marketing industry. The main reason for this is that aligning business requirements of selling products online is often a tedious process for businesses to establish. A common misconception that most manufacturers and distributors have is that their product may be too complicated for the online market due to its configuration, and that’s why its sales are low. However, this is not the case. The main problem that most e-commerce experts encounter is low sales, which is due to reasons like having poor strategies.
Manufacturers and distributors all need to revise their strategies and turn to more robust and flexible solutions like turning to B2B e-commerce Solutions to meet their customer’s specific demands. To learn more about how you can bring your B2B Company online and accessible to customers, here are four strategies that should help you.
1. Research Online
A tip here is to ensure that you take your time to first research the latest trends that other competitors follow. Most distributors and manufacturers are selling their products that ultimately land in the hands of consumers. It could pass through some steps in the chain of distribution, but eventually, it should end up in the hands of consumers. You need to evaluate some things like why should you supply your products to customers and how to increase your sales. Therefore, you should evaluate all the possible factors first and then work on improving your e-commerce platform accordingly.
2. Equip Your Business with Better B2B Wholesale Selling Tools
To increase your sales, you need to make it easier for customers to access your platform, which is something important to customer retention and conversion. As such, it is best that you turn to B2B e-commerce solutions and consider automating the entire process. You can consider tools such as OrderCircle, which helps most B2B businesses to ensure easy wholesale. Wholesale selling tools help to make inventory management easier and enable efficient interactions with your customer services and sales representatives.
They make it easier for customers to access wholesale information and as a business owner; you can create special mobile apps to encourage other vendors to choose you whenever necessary. You should know that having a smooth process means you are prone to fewer errors, delays and back orders. Save a lot more money and your time for customers.
3. Simple Pricing Structures
Pricing plays a crucial role when it comes to ensuring B2B sales. Evaluate what items customers purchase in bulk from the business, and you can add some incentives like discounts on specific products. According to surveys, most distributors and manufacturers have some complex pricing structures. Some choose customer specific pricing, which means they are selling products at the level of customers.
The best solution here is to go digital and use the automation feature. You can use digital to create sales and reduce the complexity of your business process. Yes, maintaining customer targeted pricing is a time taking work, so you should implement better solutions.
You can also grab some leads by simply offering special discounts for their purchase to attract customers to place their orders right away. You may consider increasing their urgency by making such offers available for a limited time, which will encourage them to place their orders right away. Once customers make the purchase, it is likely that they will return and keep coming back for more.
4. Offer Other Services
Regardless of whether your business is online or offline, you should ensure that your customers receive the best possible assistance where and where they request it. It is best that you consider training your customer representatives and services to interact with all your customers in a friendly and professional manner, while you empower them to make all the necessary decisions and put customers on top priority.
Know that if the products your e-commerce platform offers are more technical in nature, you could consider some training for the key accounts, this way, employees will sell products better.
5. Offer Incentives to Retailers
To encourage different employees in retail outlets, it is best that you recommend all your products and consider creating some incentive programs to reward your employees. It is advisable that you should offer incentives, which according to research helps to boost sales by a great percentage. You could also consider choosing a referral program, and this should encourage customers to inform their networks and connections about your particular company.
Note that increasing your business or e-commerce sales is not a challenge. You need to ensure that you follow the right strategies, and keep a track of all the products you have to make sure that customers enjoy a seamless ordering and purchasing experience. You should consider turning to B2B wholesale selling tools for this job.