Every day new concepts and theory are evolved in the SEO industry. A new update is considered good to be added to SEO campaigns by the professionals. None should succumb to the illusion that he is aware of each and every new SEO update or policy. Even after evolution and update of many new concepts and some fundamental SEO concepts remain the same.
There are two types of SEO professionals in the market, one is newcomer and other is experienced. Both of them have to add the new compelling SEO concepts into their campaign to make it perfect and beneficial one. There are some concepts of SEO that are taken wrongly by the professionals and here, in this article. we are going to introduce a few such ones that are wrongly understood by the professionals:
What are the Common Myths?
1). SEO is a Trick!
Usually, people take SEO like a trick and think that it’s just a scheme or gimmick as it is possible that you may have been introduced to SEO as a sequence of tricks or gimmicks that can be designed in a way that it will improve your website ranking. This is not completely true but is true up to only some extent. Originally, white-hat SEO techniques cannot deceive Google search algorithms to come on top rank. Instead, SEP professionals must try to find out what content and features of the website and provide it to them. In this way, the user can get well organized and optimized website that is free from hacks or spam.
2). Keyword Ranking is all that Matters
Yes, through SEO you try to reach the top of search engine ranking or search engine optimization result, and this often means to you that it is all about only keyword ranking. In reality, it is not true instead there are many other key performance indicators except keyword ranking that can help you to measure the success of your SEO campaign. Here, you can say that keyword ranking is only one of such parameters rather than a sole parameter.
3). Google Penalties are Biggest Threat
Google penalties are treated as a threat by the SEO professionals. They may think that by violating Google rules they can reach the top rank. In real, Google penalties are just due to some unusual manual action that must not be taken by the professionals. If you are following best practices then drop rankings and automatic penalties are not that much severe instead you should try to follow best practices to remain at the top.
4). You do not Have to Spend much for SEO
Usually, people do not want to spend a good amount on SEO and think that SEO is a cost-effective strategy with high ROI. While the best practice is to spend more on SEO to maximize long-term returns. However, with a low budget you will get the minimal strategic execution and amateur work, so you must spend more on SEO.
5). Technically SEO is too much Complex
SEO does involve certain technical components and for any non-technical expert, these components may seem quite technical like a robots.txt file, in which to edit the canonical tags may look quite difficult. Originally it is not that much tough and anyone even without any coding experience can learn it just in few hours. It will not be wrong to say that SEO is highly learnable and have many new concepts but till the time up to when you want to learn it. So, SEO is easy to learn and any technical and non-technical person can easily learn SEO and its concepts.
6). Anyone can do SEO
Some people think that SEO is simple and they can do it even without any experience. It is not true though you can learn many SEO concepts easily, still, there are so many SEO variables and strategic directions that you should learn and remember before implementing the strategy practically. Sometimes even it takes years to master certain strategies, and still, you may have to update your knowledge and concepts along with industry rules.
7). Must not do Link Building
It is a myth that link building is a spam and just means to put many links to your site here and there. If you will not put these links in a strategic manner or in a poor way then they may be proven as spam. Try to put site links on only those sites that have relevant and valuable content that is linked to your service. If you will do link building in the right manner then it will surely add value to your site and SEO campaign.
8). SEO is always same
People usually think that SEO is same and for each and every organization the same strategy can be result oriented and can generate the same result by the one technique. While SEO is an art and science both and may require different strategies and execution methods may require different projects. To get comparable results you may need different strategies that can be implemented for these projects.
Final Words
SEO is undoubtedly a must concept for every organization and every day new concepts are being added to this technique. As new concepts are added so many times professionals get confused with the existing ones and new ones. It is a must-have requirement that while implementing SEO for any website you should understand the concepts and then implement it in an appropriate manner. Of course, you are aware of lots of SEO concepts already but learning something new always is the thought that can take you beyond the edge. Visit: JanBask Digital Design for Web Designing and Digital marketing consultant.