According to an old saying; the right tools can make a man. This saying also conveys well to businesses where using the right tools can make your business flourish in days. The small businesses that don’t have access to various resources, free tools are there to help them in the field of online marketing and services. As a top digital marketing agency in Pakistan, we have worked with a lot of small and medium-sized businesses and have shown them how not knowing about these free marketing tools makes them a rookie and what importance do these tools hold.
Rather than being stuck in the line as a small business longer than necessary, check out these great tools to help elevate your online marketing game to a whole new level:
Top Free Online Marketing Tools
Crafting great and intellectual titles for your articles, blog posts and social media posts can give you a pretty hard time. Let’s just admit it right here; the creative spark isn’t always there to spice-up your titles. Luckily, some genius minds at Portent, have articulated a solution in the form of a Content Idea Generator that will quickly give you some great ideas. Along with these great ideas, comes a bonus; each idea includes indicators as to why you would use a particular phrasing which can be informative. How cool is that!
Chrome SEO Page Review Extension
Another gem from Portent is this great Chrome extension which enables you to review basic SEO elements. It is pretty smooth, fast and allows the fast testing of basic things like Twitter card, Title Tags, Meta Description, and much more. You can find this extension easily -at the Chrome Web Store.
Posting and Reviewing Social Media
Another fantastic tool, Hootsuite is a very useful tool to post and review social media updates. This tool can also be used as a personal social media management tool. There is a paid version as well. The great thing about this tool is that the free option provides enough options to help the most of you. Anyone who wants to post quickly and review conversations and messages easily, must get this tool. Apart from Hootsuite, another nice option is Buffer which allows you the scheduling of posts ahead of time. This is a nice tool for people who like to prepare their posts beforehand with a specific release schedule.
SEO Spider Tool
As a leading SEO agency in Pakistan, we believe that Website crawlers are very useful to help you find broken links, check redirects and look at other SEO elements. The people associated with the Screaming Frog have developed a very useful tool called the SEO Spider Tool. This tool does all the aforementioned things as well as finds the duplicate content. While they do have a paid version, the free version can be more than enough for you. The free version can crawl up to 500 URLs which is typically enough for smaller businesses.
Keyword research is probably the most important element of content creation. Well, Keyword.io is one of the best free keyword research tools available to help you out with keyword targeting. This amazing tool is there to provide you the most highly relevant keyword suggestions for your article writing or SEO purposes or even for marketing campaigns. The interface is simple and they offer searching based on a few platform options so you won’t be confused much.
When it comes to website optimization, Hot jar is one of the best free options to show you how people actually use your website when they are online on your website. Hot jar provides options like scroll maps, click maps, and heat maps. These options can easily narrow down where people are going to help analyze the flow of the site from different angles.
Free Social Media Images
This tool is one of the most valuable tools available online and its importance cannot be denied, ever. While we discuss it regularly that how important is it to use original images only, it consumes a lot of time and energy to create your own images often. Pablo by Buffer is a great site that offers over 50,000 photos to use easily on your social media Agency in Pakistan. Pablo by Buffer offers certain nice options for text overlays, options to use your own backgrounds, and logos. Other than Pablo by Buffer, Canvas is another great option if you need larger images. This will allow you to use a variety of social media platforms because of their built-in templates.
Generating new content ideas every now and then is surely a hard thing but this fun website called the answerthepublic.com is very handy and useful for providing content ideas based on keywords. How does it work? Well it is simply how it uses the basic words to translate them into basic categories sorted by the standard 7 key questions (why, where, who, what, when, etc) and transformed into an easy to understand graphics. This provides quick inspiration for the marketer on the go.
The important thing to understand here is that tools can always be useful. Just because something is free does not mean it won’t provide as much, or it is useless as compared to its paid counterpart. The smaller businesses that do not know much about these free online marketing tools, must start using them. If knowing about their usefulness doesn’t convince you enough to start using them, then it makes you look like a rookie. And being a rookie is something specifically alarming for small business owners because you still have to thrive for your digital existence. So, what are you waiting for? Start using these tools right away and elevate your business game quickly.