The modern day marketing and advertising have changed significantly, since the introduction of internet!
Social networking sites, and digital content have lessened the gap between consumers and businesses! Now a days, marketing a product has become lot easier, than the previous game of banners, posters and leaflets!
But have things got simpler? Or is it that the marketing has got smarter? This question has become a thought provoking statement for the agencies and companies in digital marketing!
What does the present day marketing looks like?
I believe it won’t be wrong to say, that the presence and identity of a business or a product entity, are based completely on the internet. The digital presence is what signifies a product and the company who is marketing the product.
But, we should also not keep aside the traditional TV commercials, and banners!
However, we should first understand something! Proper digital marketing made its way through the onset of newspapers, magazines and posters! That’s somewhere around the 15th or 16th century Renaissance I presume!
So, before we progress any further with our discussion about modern age digital marketing, we need to first understand the difference between analog marketing and digital marketing!
What is analog marketing?
Early “Heralds” or as the name goes, “The Town Criers” used to announce news and information about latest changes and products going about in a town or city.
Civilians used to surround the heralds and listen to the daily news and advertisements. This is what happened in the 13th or 14th century. That is during the time of the crusades! Especially in Europe, Mongolia, Persia and Hindustan! And I believe this is what we should call the age of Analog marketing!
Hence, Analog marketing is any form of marketing or advertising, that is real time based, and portrayed orally as an information from one person to another. So, if you find a product to be useful, and you convey the message to your friend, then that’s what we can call analog marketing!
But then came the Renaissance and with it came the concept of magazines and posters!
What is the present day digital marketing?
Practically, digital marketing is any form of advertising or marketing, that includes sharing of information via digital networking or electronic media!
The means for such advertising are undoubtedly television, radio, and the internet!
But the world of digital marketing especially with the advent of internet, has changed drastically, where competition among businesses has increased, and proving a product’s identity, digitally, has become mandatory.
Then, came the search engines like Yahoo, Bing, Google, DuckDuckGo, and so on, which are currently used as the advertising platforms.
Say for example, you are about to launch a certain product in the market. So, for the product advertisement, you choose a search engine, that is most widely used among consumers, in your target market. Hence, for India, you will have to choose the Google Search Engine platform, as it is the most widely used search engine in India!
Now your product advertisement will consist of 3 main parts!
First comes a well optimized content describing the product and it’s usage! THis is where SEO plays the big role.
Next comes the designing of the content that will include images, and videos!
Finally, comes the job of backlinks and promotions, where the webpage carrying the advertisement will be distributed all over the internet via clickable links!
The consumers can click on the provided links, and land on the webpage displaying the product’s availability and advertisement!
Summarizing the importance of a digital marketing company in new age advertising:
A digital marketing company, should first of all understand “what is” and “what not” in the market! Advertising an existing or secondary product is way more difficult than to advertise an unique product!
The best digital marketing companies should know the art of developing a content, that catches the consumer’s mind in a grip, and forces the consumer to believe that he or she “needs” the product rather than making it just a “want.
Then comes visual articulation, where images or videos will support the content to give more value to the product’s usefulness!
One such best digital marketing company in the heart of Kolkata, that excels in mastering the art of marketing is Great Media Technologies. But, obviously, the main strength of the company is that, it advertises its own products and services! Basically it is an STPI company that handles several in house projects!
A great example of this kind a marketing activity, is Apple Computers.
What’s the marketing difference between Apple’s iPhone, and other smartphones? Well, Apple advertises a product, that is uniquely Apple. The operating system is of Apple. The hardware is of Apple. From the top to the bottom, it’s Apple, advertising an Apple product.
But now consider other smartphones. The processors are made by different companies, the Android operating system is a product of Google. The camera technology is provided by someone else… and so on! Hence overall the product lacks uniqueness unlike Apple’s!
Nevertheless, no matter how hard a digital marketing agency applies all force in advertising a product, the product in itself should be awesome and original!
Still, take it as a big time suggestion, in the present day scenario, do rely on proper digital marketing, as it can really do wonders!